COMPELLING HEADLINE HERE TO HOOK THEM IN

One sentence that sells the RESULTS and BENEFITS of your offer.

In this area, you want to get your reader’s attention by identifying with their problem.

* What is their pain?
* What are they suffering from?
* Point out their symptoms
* Do they feel this way?
* Read their minds
* Identify with struggles

This is where you keep twisting the knife
when they try to solve the problem, things get worse.

MORE OBSTACLES RISE UP.

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TALK ABOUT THE LACK OF TIME, THE LACK OF MONEY, THE LACK OF KNOWLEDGE.

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PAINT A VERY BLEAK PICTURE AND
IDENTIFY THAT YOU TOO WERE ONCE IN THIS VERY POSITION.

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Hint at the fact that you discovered the secret…

…the solution, the result of all this pain and suffering, and now…

you are on a mission to help others just like you!

IF YOU HAVE MULTIPLE PRICE POINTS,
YOU CAN LAY IT OUT HERE.‚Äč

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- JANE AWESOME, ACME CO.

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- JANE AWESOME, ACME CO.

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- JANE AWESOME, ACME CO.
SUMMARIZE WHAT SORT OF TRANSFORMATION HAPPENED BECAUSE OF YOUR OFFER.
List Out Examples That Help Your Prospect
See Themselves After They've Used Your Product.
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